Shweta Singh
Top 10 Websites for Advertising Inspiration
Your go-to websites for when you need advertising inspiration!
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Hetvi Kamdar
6 min read
Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
Shweta Singh
13 min read
From Ayappa K to Tom Kuntz: Exploring Humour in Advertising
Understand the effectiveness of humour in advertising through the works of the best commercial directors in the game.
Hetvi Kamdar
9 min read
Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Shweta Singh
9 min read
How to Master Advertising: Lessons from Jeff Goodby & Rich Silverstein
Step up your advertising game with lessons from advertising legends - Jeff Goodby and Rich Silverstein.
Hetvi Kamdar
8 min read
Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
Shweta Singh
7 min read
The Future of Advertising & How You Can Adapt
AI-written ads, scarily accurate ad targeting and tech vs. creativity - we examine all the possible scenarios of the advertising future.
Shweta Singh
9 min read
The Strategy of Meme Marketing
From effective strategies to successful case studies, here's how you can use memes to help build and grow your brand!
Hetvi Kamdar
10 min read
Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Shweta Singh
7 min read
Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Shweta Singh
5 min read
Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
Shreya Gulati
6 min read
Advertising Through The Ages
How do you trace the roots of something as ancient as mankind? Advertising is almost as old as human existence. Over the course of time,...
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