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Hetvi Kamdar
6 min read
Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
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Hetvi Kamdar
9 min read
Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
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Hetvi Kamdar
7 min read
Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema
A deep dive into the implications of the male gaze in Bollywood, and how the
OTT platforms are slowly subverting it.
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Hetvi Kamdar
8 min read
Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
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Hetvi Kamdar
9 min read
The Absurd Realities of Charlie Kaufman’s Universe
A psychological breakdown of Kaufman's films as well as a guide to his screenwriting tips
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Hetvi Kamdar
3 min read
Movie Review: Drive My Car
Rhyusake Hamaguchi's enigmatic spin on Murakami's literary tale
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Hetvi Kamdar
9 min read
The Academy Awards: Beyond the Glitz and Glamour
An exploration of how, and why the Oscars symbolise the benchmark of talent and excellence in the film industry.
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Hetvi Kamdar
10 min read
Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
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Hetvi Kamdar
8 min read
The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour
A Deep Dive into the Hitchcockian Cinema: His Filmmaking, Visual Storytelling and the Art of Manipulation
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