Hetvi Kamdar10 min readMarketing to Millennials & Gen Z: A Strategic GuideA comprehensive guide to understanding the psyche of millennials and gen z consumers
Manya Kumar7 min readWhat Makes Amul Visually Appealing and MemorableA deep dive into Amul's visual marketing strategy
Dolly Darbar6 min readWhy Brand Storytelling Matters Everyone loves a story; a story that gets us involved evokes emotions and inspires people. Stories connect us.