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Rediscovering Riverdale: The Archies Journey From Comic to Screen
The Archies with a twist in Zoya Akhtar's Netflix adaptation! Dive into the iconic comic's journey from page to screen.
Khushi Mundhwa
15 min read


Gen-Z, Kho Gaye Hum Kahan?
Explore the world of Gen-Z, social media and the complexities of friendship and relationships in the coming-of-age film Kho Gaye Hum Kahan
Khushi Mundhwa
16 min read


The Birth of Pandora and the Na'vi - The Making of Avatar
Let's take a deep dive into how Avatar's Pandora and its civilisation came to be.
Arya Kastwar
10 min read


Villain or Simply Human? Analysing the Villain Arc of Characters
Let's take a look at the moral descending of characters in an attempt to deduce whether or not their actions are justified.
Arya Kastwar
10 min read

Exploring the Golden Ratio in Film and Photography
Let's understand how a simple ratio can entirely change one's perspective of film and photography and the impact they hold.
Arya Kastwar
7 min read

Upcoming Filmmakers to Watch Out For
A look at some of the emerging voices from across the world, the torchbearers of the future of cinema.
Shweta Singh
11 min read


Life Through the Eyes of Makoto Shinkai
Let's look at the world through the eyes of Makoto Shinkai and take the time to understand love and appreciate the little things.
Arya Kastwar
10 min read


Tenebrism in Art and Film - The Polarity and the Dependency
Read to learn how cinema elicits and heightens emotions by manipulating the contrast between light and shadow.
Arya Kastwar
7 min read


Radio Advertising: From Medium To Mind
Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?
Hetvi Kamdar
6 min read


The Many Universes of Love Death + Robots
Love Death + Robots has taken the world by a storm, but is it really groundbreaking, or just topical? Read to find out
Arya Kastwar
8 min read

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy
Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.
Hetvi Kamdar
9 min read


Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema
A deep dive into the implications of the male gaze in Bollywood, and how the
OTT platforms are slowly subverting it.
Hetvi Kamdar
7 min read


Advertising Lessons from Piyush Pandey - India's Very Own Ad Man
Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey
Hetvi Kamdar
8 min read

The Absurd Realities of Charlie Kaufman’s Universe
A psychological breakdown of Kaufman's films as well as a guide to his screenwriting tips
Hetvi Kamdar
9 min read

The Academy Awards: Beyond the Glitz and Glamour
An exploration of how, and why the Oscars symbolise the benchmark of talent and excellence in the film industry.
Hetvi Kamdar
9 min read


Marketing to Millennials & Gen Z: A Strategic Guide
A comprehensive guide to understanding the psyche of millennials and gen z consumers
Hetvi Kamdar
10 min read

Best International Women's Day Ad Campaigns
Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.
Shweta Singh
7 min read


The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour
A Deep Dive into the Hitchcockian Cinema: His Filmmaking, Visual Storytelling and the Art of Manipulation
Hetvi Kamdar
8 min read


Netflix’s Campaign Study: #HappyNewPrices
From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.
Shweta Singh
5 min read


The World of Raghu Rai: His Photography & Life
Exploring Raghu Rai’s craft: his techniques, iconic works, and some stories to help you look at photography from a unique perspective.
Shweta Singh
8 min read
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