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Rediscovering Riverdale: The Archies Journey From Comic to Screen

Khushi Mundhwa

15 min read

Rediscovering Riverdale: The Archies Journey From Comic to Screen

The Archies with a twist in Zoya Akhtar's Netflix adaptation! Dive into the iconic comic's journey from page to screen.

Khushi Mundhwa

16 min read

Gen-Z, Kho Gaye Hum Kahan?

Explore the world of Gen-Z, social media and the complexities of friendship and relationships in the coming-of-age film Kho Gaye Hum Kahan

Arya Kastwar

10 min read

The Birth of Pandora and the Na'vi - The Making of Avatar

Let's take a deep dive into how Avatar's Pandora and its civilisation came to be.

Villain or Simply Human? Analysing the Villain Arc of Characters

Arya Kastwar

10 min read

Villain or Simply Human? Analysing the Villain Arc of Characters

Let's take a look at the moral descending of characters in an attempt to deduce whether or not their actions are justified.

Exploring the Golden Ratio in Film and Photography

Arya Kastwar

7 min read

Exploring the Golden Ratio in Film and Photography

Let's understand how a simple ratio can entirely change one's perspective of film and photography and the impact they hold.

Shweta Singh

11 min read

Upcoming Filmmakers to Watch Out For

A look at some of the emerging voices from across the world, the torchbearers of the future of cinema.

Arya Kastwar

10 min read

Life Through the Eyes of Makoto Shinkai

Let's look at the world through the eyes of Makoto Shinkai and take the time to understand love and appreciate the little things.

Tenebrism in Art and Film - The Polarity and the Dependency

Arya Kastwar

7 min read

Tenebrism in Art and Film - The Polarity and the Dependency

Read to learn how cinema elicits and heightens emotions by manipulating the contrast between light and shadow.

Hetvi Kamdar

6 min read

Radio Advertising: From Medium To Mind

Is the Radio simply a means of communication, or can it open up a wider avenue for the world of advertising?

The Many Universes of Love Death + Robots

Arya Kastwar

8 min read

The Many Universes of Love Death + Robots

Love Death + Robots has taken the world by a storm, but is it really groundbreaking, or just topical? Read to find out

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy

Hetvi Kamdar

9 min read

Experimental Ad Filmmaking: Pushing The Boundaries of Normalcy

Learn how to make your ads stand out and be noticed as we explore the works of the top commercial film directors of the genre.

Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema

Hetvi Kamdar

7 min read

Shifting the Narrative: Understanding the (Fe)Male Gaze in Indian Cinema

A deep dive into the implications of the male gaze in Bollywood, and how the OTT platforms are slowly subverting it.

Advertising Lessons from Piyush Pandey - India's Very Own Ad Man

Hetvi Kamdar

8 min read

Advertising Lessons from Piyush Pandey - India's Very Own Ad Man

Emotion-driven storytelling, the power of music, and consumer oriented advertising - we explore it all through the eyes of Piyush Pandey

The Absurd Realities of Charlie Kaufman’s Universe

Hetvi Kamdar

9 min read

The Absurd Realities of Charlie Kaufman’s Universe

A psychological breakdown of Kaufman's films as well as a guide to his screenwriting tips

The Academy Awards: Beyond the Glitz and Glamour

Hetvi Kamdar

9 min read

The Academy Awards: Beyond the Glitz and Glamour

An exploration of how, and why the Oscars symbolise the benchmark of talent and excellence in the film industry.

Marketing to Millennials & Gen Z: A Strategic Guide

Hetvi Kamdar

10 min read

Marketing to Millennials & Gen Z: A Strategic Guide

A comprehensive guide to understanding the psyche of millennials and gen z consumers

Best International Women's Day Ad Campaigns

Shweta Singh

7 min read

Best International Women's Day Ad Campaigns

Here are some of the best Women's Day Ad Campaigns that have revolutionised the world of advertising through their impact.

The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour

Hetvi Kamdar

8 min read

The Universe of Alfred Hitchcock: From Silent, To Sound, To Colour

A Deep Dive into the Hitchcockian Cinema: His Filmmaking, Visual Storytelling and the Art of Manipulation

Netflix’s Campaign Study: #HappyNewPrices

Shweta Singh

5 min read

Netflix’s Campaign Study: #HappyNewPrices

From memes to celebrity features, how Netflix's stepped up their marketing game with their latest campaign #HappyNewPrices.

The World of Raghu Rai: His Photography & Life

Shweta Singh

8 min read

The World of Raghu Rai: His Photography & Life

Exploring Raghu Rai’s craft: his techniques, iconic works, and some stories to help you look at photography from a unique perspective.